Golf shafts aren’t perfectly straight or perfectly round. Studies have shown that irregularities in a shaft’s structure cause off-line bending and twisting during the golf swing. This causes an increase in shot dispersion or, in irons, inconsistent performance from club to club. The SST PURE® Shaft Alignment System analyzes the structure of any golf shaft and identifies its most stable bending plane, or Neutral-Axis™. When assembled in the clubhead in this SST PUREd® orientation, the result is improved consistency from club to club within your set and set to set within your brand.
What PUREing is:
Play the secret all the pros know, SST PURE.
We would love you to visit one of our fitters worldwide and experience the process in person, but if that’s not possible, no worries. You can simply follow the directions below and send us your clubs. We will disassemble them, PURE the shafts, and reassemble. In less than two weeks you will have the best feeling set ever, hitting longer and straighter shots and on your way to lower scores!
What PUREing means for your game:
• Up to 7 yards longer
• Up to 1 mph of clubhead speed gain
• Up to 2.8 mph increase in ball speed
• On average 18.9 feet closer to the center line with a 6 iron
• On average 53.3 feet closer to the center line with a driver
• Impact repeatability on the center of the clubface improves up to 51%
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